At final we are considering navigation outside the dynamics or "fantasy" type of site that has been flooding the Internet through virtually any person who had the funds to pay the fees demanded now and again absurd to have a website designed and created. I'm talking about everything, of course, about Flash, this brilliant program Website Design that allows you to have a website do almost anything - apart from rank on search engines.
Of course, many of them are thinking to themselves, "Your web design a website for users, not search engines. I agree. In fact, the two are so closely linked, as I see it, barely can make one and not the other. Internet users want information. There is no information in a spaceship flying through the page or whatever strange and wonderful Flash widget was created. There's nothing to the user waiting for the great amount of time it takes for Flash sites to load. Also, users should be able to browse a Web site quickly and easily. They have to find what they want without having to seek ways to get to the page appropriate. Rarely have I seen a 'total' Flash site that has anywhere near the simplicity and ease of navigation in simple HTML web design that you can give.
I recently redesigned two websites for different customers. Both sites will be made entirely in Flash. Checking the "source code" is basically a joke - there was almost none! At least nothing that a search engine could read, rate and degree effectively. WHY? I have no idea. I was told by one of the clients, after he was upset when I told them why their website had not achieved anything in the SEO ranking after three years, and asked his former designer of why the site has been designed that way. His response was: "I did not know you wanted a website that the rank on search engines."
I assume it is not so pathetic when you consider that there are sites that simply serve as an extension of an enterprise for use by existing customers to download the reports, use as reference sources or perhaps access tools or updates. However, I would think any half intelligent person would be able to tell this type of site, simply because you are looking for. Particularly a web designer!
As HTML text is the major component of a Web site that the search engine robots can recognize, read and index, keyword rich HTML text must be the main component content of any website. Of course, aesthetics are also important, so that a balance of the image, logo, navigation and fund public services can be used to web design and build a "user friendly" website, which is also search engine friendly and aesthetically pleasing, in fact, often frankly beautiful to watch. HTML Websites can be made to look as attractive as sites in Flash, but sometimes lack the "dynamic" and "exciting".
I always had a golden rule in regard to web design and build my own websites and also now apply to the design and creation of other websites. I have always been familiar with what the 'leaders' are doing. Web sites such as Adobe, Microsoft, Yahoo, MSN, About.com, that is, millions of web sites you visit every week, if not daily, and continue to do so. Web sites with PR of 9 and 10. Even when Flash thing to have, used only sparingly in a corner or a strip at the top of the homepage (such as Adobe are doing now). None of them used Flash to the extent that many Web designers and decided I also have to assume that these 'top' of the Internet refers to having the best minds in the world advice and the web design of their Web sites.
Once again, as always, as it relates to the similar thing ... As with life, every one thing can be helpful and valuable, but as soon as you start something excessive, you end up in a place called "problem. I do not think anything was never designed, Built, imaginary or exposed to be used extremely.